This is an ususual brand name but it’s real . GAY was an Atlanta company in the 50’s and 60’s that sold impulse items in drug stores, groceries , etc. mainly in the south, on counter top cards, stuff like silver football keychains, combs, pens, shoelaces and shown here , the ever popular 5 cent GAY pencil. It’s a big thick pencil. These cards were always displayed near the cash register.
If this was a Facebook I would already be condemned and threatened with death.
I also have a full Gay combs display card. Some of the GAY cards, if fully stocked, sell for a lot of money.